As the Innovation Product Director for Equipment and Accessories, David helped to lead the brands initiative to create an in-house innovation product creation function. Working collaboratively between EQ & ACC, Footwear, and Apparel leaders David helped to establish 3-5 year innovation technology calendar, develop a new athlete custom process, and drive innovation strategy within the brand.

As the Innovation Product Director for Equipment and Accessories, David helped to lead the brands initiative to create an in-house innovation product creation function. Working collaboratively between EQ & ACC, Footwear, and Apparel leaders David helped to establish 3-5 year innovation technology calendar, develop a new athlete custom process, and drive innovation strategy within the brand.

As the Innovation Product Director for Equipment and Accessories, David helped to lead the brands initiative to create an in-house innovation product creation function. Working collaboratively between EQ & ACC, Footwear, and Apparel leaders David helped to establish 3-5 year innovation technology calendar, develop a new athlete custom process, and drive innovation strategy within the brand.

building foundations
to the future

building foundations
to the future

building foundations
to the future

building foundations
to the future

Built the foundation of EQ & ACC innovation for the brand by partnering with inline and cross category innovation leaders


  • Lead the creation of 3-5 year innovation strategy for the category in partnership with inline VP and PLM

  • Created resourcing proposals and head count roles and responsibilities to build new innovation team

  • Drove the EQ team strategy for new product category for products focused on the ultra run alpine activity space

  • Worked hand in hand with brand athletes to understand needs and create new innovation athlete prototypes

  • Partnered with material partner to create new UV resistant coating for tent flies from the microchip industry that doubles UV resistant properties in textiles

  • Partnered with Apparel and Footwear Innovation teams to create a new innovation culture, process, and function for the brand

Built the foundation of EQ & ACC innovation for the brand by partnering with inline and cross category innovation leaders


  • Lead the creation of 3-5 year innovation strategy for the category in partnership with inline VP and PLM

  • Created resourcing proposals and head count roles and responsibilities to build new innovation team

  • Drove the EQ team strategy for new product category for products focused on the ultra run alpine activity space

  • Worked hand in hand with brand athletes to understand needs and create new innovation athlete prototypes

  • Partnered with material partner to create new UV resistant coating for tent flies from the microchip industry that doubles UV resistant properties in textiles

  • Partnered with Apparel and Footwear Innovation teams to create a new innovation culture, process, and function for the brand

Built the foundation of EQ & ACC innovation for the brand by partnering with inline and cross category innovation leaders


  • Lead the creation of 3-5 year innovation strategy for the category in partnership with inline VP and PLM

  • Created resourcing proposals and head count roles and responsibilities to build new innovation team

  • Drove the EQ team strategy for new product category for products focused on the ultra run alpine activity space

  • Worked hand in hand with brand athletes to understand needs and create new innovation athlete prototypes

  • Partnered with material partner to create new UV resistant coating for tent flies from the microchip industry that doubles UV resistant properties in textiles

  • Partnered with Apparel and Footwear Innovation teams to create a new innovation culture, process, and function for the brand

from concept to consumer

david.lee@dklcreation.com