David Lee is a product leader and innovator with nearly two decades of experience guiding breakthrough ideas from concept to market. With a career that spans global brands such as The North Face, Under Armour, Nike, Colgate-Palmolive, and Fusion Packaging, he has built a reputation for bridging the worlds of design, engineering, and business to create products that inspire, perform, and scale.

At The North Face, David shaped the brand’s innovation pipeline by developing a multi-year strategy and spearheading a new category in the ultra-run alpine space. Prior to that, he led innovation at Under Armour, creating performance-driven footwear technologies, from track and field spikes to global football initiatives for the 2026 World Cup. During his years at Nike, David played a pivotal role in the development of groundbreaking footwear innovations, including the second generation of the Nike Adapt auto-lacing system, PSI adjustable airbags, and the record-shattering Breaking2 racing spike prototype. His work not only advanced product performance but also united cross-disciplinary teams of electronics engineers, footwear developers, and factory partners across Asia.

David’s career began in industrial design, where he earned over 15 global patents at Colgate-Palmolive and introduced new materials, colors, and manufacturing capabilities to the oral care market, including the relaunch of Colgate’s $300M 360 franchise. At Fusion Packaging, he transitioned his design expertise into skincare, leading award-winning projects for luxury skincare brands and helping pioneering a turnkey business arm that enabled clients to bring products from concept to shelf seamlessly.

With a Bachelor of Industrial Design from Pratt Institute and an MBA from the University of Phoenix, David combines creative vision with strategic leadership. He thrives at the intersection of design, technology, and business, mentoring teams, guiding product roadmaps, and delivering solutions that balance consumer insight with cutting-edge innovation.

Today, David continues to drive forward-looking product innovation strategies, helping brands imagine what’s next while ensuring the path to market is clear, scalable, and impactful.