experiences

capabilities

experiences

capabilities

product management

product management

As Product Director at The North Face and Sr. Manager at Under Armour, DKL led product vision and innovation strategy, aligned cross-functional teams, and ensured execution delivered measurable impact. DKL connects customer insights, market opportunities, and business goals turning them into products that not only launch successfully but also drive long-term growth.

Today, DKL brings that same expertise to organizations of all sizes, guiding development from concept to launch, while tracking outcomes and driving continuous improvement.

As Product Director at The North Face and Sr. Manager at Under Armour, DKL led product vision and innovation strategy, aligned cross-functional teams, and ensured execution delivered measurable impact. DKL connects customer insights, market opportunities, and business goals turning them into products that not only launch successfully but also drive long-term growth.

Today, DKL brings that same expertise to organizations of all sizes, guiding development from concept to launch, while tracking outcomes and driving continuous improvement.

As Product Director at The North Face and Sr. Manager at Under Armour, DKL led product vision and innovation strategy, aligned cross-functional teams, and ensured execution delivered measurable impact. DKL connects customer insights, market opportunities, and business goals turning them into products that not only launch successfully but also drive long-term growth.

Today, DKL brings that same expertise to organizations of all sizes, guiding development from concept to launch, while tracking outcomes and driving continuous improvement.

market research

DKL Creation is versed in gathering and analyzing consumer insights, competitive landscapes, and industry trends to shape product strategies that align with business goals. By grounding innovation in data and market intelligence, DKL Creation helps brands launch products that resonate with consumers and create lasting impact.

DKL Creation is versed in gathering and analyzing consumer insights, competitive landscapes, and industry trends to shape product strategies that align with business goals. By grounding innovation in data and market intelligence, DKL Creation helps brands launch products that resonate with consumers and create lasting impact.

DKL Creation is versed in gathering and analyzing consumer insights, competitive landscapes, and industry trends to shape product strategies that align with business goals. By grounding innovation in data and market intelligence, DKL Creation helps brands launch products that resonate with consumers and create lasting impact.

cross functional team leadership

cross functional team leadership

Team Leadership

Team Leadership

DKL Creation excels at cross-functional leadership, bringing deep knowledge of the product creation process to guide and mentor teams. With a focus on understanding people and supporting individual growth, DKL Creation fosters collaboration, alignment, and long-term development across organizations.

DKL Creation excels at cross-functional leadership, bringing deep knowledge of the product creation process to guide and mentor teams. With a focus on understanding people and supporting individual growth, DKL Creation fosters collaboration, alignment, and long-term development across organizations.

DKL Creation excels at cross-functional leadership, bringing deep knowledge of the product creation process to guide and mentor teams. With a focus on understanding people and supporting individual growth, DKL Creation fosters collaboration, alignment, and long-term development across organizations.

consumer insights / competitor baseline

consumer insights / competitor baseline

Consumer Insights

Consumer Insights

DKL Creation brings deep experience working with elite and professional athletes across multiple sports, translating performance needs into meaningful product innovation. The team partners closely with consumer insights functions to run focus groups, lead interviews, and capture valuable feedback. In addition, DKL Creation conducts competitive research to establish market baselines and uncover opportunities for true differentiation.

DKL Creation brings deep experience working with elite and professional athletes across multiple sports, translating performance needs into meaningful product innovation. The team partners closely with consumer insights functions to run focus groups, lead interviews, and capture valuable feedback. In addition, DKL Creation conducts competitive research to establish market baselines and uncover opportunities for true differentiation.

DKL Creation brings deep experience working with elite and professional athletes across multiple sports, translating performance needs into meaningful product innovation. The team partners closely with consumer insights functions to run focus groups, lead interviews, and capture valuable feedback. In addition, DKL Creation conducts competitive research to establish market baselines and uncover opportunities for true differentiation.

product road map

product road map

With experience across both product innovation and commercialization, DKL Creation develops strategic product roadmaps that align cross-functional teams and optimize collaboration among key stakeholders.

With experience across both product innovation and commercialization, DKL Creation develops strategic product roadmaps that align cross-functional teams and optimize collaboration among key stakeholders.

With experience across both product innovation and commercialization, DKL Creation develops strategic product roadmaps that align cross-functional teams and optimize collaboration among key stakeholders.

from concept to consumer

david.lee@dklcreation.com